Brand identity that makes your business look established.
People decide in seconds whether you look trustworthy. A clear, consistent brand makes that decision easy.
- Usually 3–5 weeks
- Logo, colours, type and templates
- All files are yours
The questions behind it
What clients usually ask before we start, and the honest answers.
“Our logo was made in a hurry. Does it matter?”
It matters when it stops you looking like the business you've become. If it still works, I'll say so.
“Why does everything we post look slightly different?”
Because there are no rules yet. A brand gives you colours, fonts and layouts you can reuse without thinking.
“We're about to launch. Is it too early for branding?”
It's the cheapest moment to get it right, before signs, cards and a website are built on the wrong look.
What you get
Everything you need to look consistent, wherever people see you.
Logo in every version you'll need
Full, compact and icon, in light and dark.
Colours and typography
A palette and type pairing that work on screen and in print.
A short brand guide
How to use it, with real examples.
Templates you'll use
Social posts, business cards, letterheads, presentations, adapted to your project.
All files, yours
Organised, named clearly, and handed over at the end.
How it works
Usually 3–5 weeks, depending on how quickly we can review together.
- 01 Conversation What your business stands for, who your clients are, who you're up against.
- 02 Directions Two or three visual routes to react to.
- 03 Refine One direction, developed until it feels right.
- 04 Hand-over Files, guide and templates, plus a walk-through.
Good to know
How long does it take?
Usually 3–5 weeks, depending on how quickly we can review together.
What do you need from me?
An hour for the first conversation, quick feedback at each step, and examples of brands you like (and don't).
Can you do the website too?
Yes, and it works best when brand and site are planned together.
Not sure if you need a new brand or a refresh?
Ask me on the intro call. If your current look still works, I'll tell you.